How can an SEO expert help you improve your website’s navigation and site structure?
Search engine optimization (SEO) is a collection of practices and techniques used to improve the visibility of a website in organic search results. It’s an ongoing process that takes into account a variety of factors to achieve the best results.
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One of the most important aspects of SEO is on-page optimization. This involves optimizing each page on your site to rank higher in search engines, thereby earning more relevant traffic. There are a lot of things that can influence the ranking of a web page, from technical factors such as load speed and site security to content-related issues like title tags, keyword research, and internal link structure.
While the technical aspects of SEO can be handled by an expert, many of the on-page optimizations are up to you as a webmaster. You can improve your on-page SEO by creating a navigational page that displays the structure of your site, including all pages in an easy-to-read hierarchical format and linking to them. You should also create an XML sitemap to help search engines discover and index your pages.
In addition to these basics, there are a lot of additional things that can improve your site’s SEO, such as image alt text, interlinking, and internal site structure. SEO experts typically have an extensive understanding of all these different elements and how they affect a website’s overall ranking in search engines.
A good SEO expert can audit your pages to identify any areas where improvements can be made. They can help you make small changes that might not seem significant when viewed individually but can have a huge impact on the ranking of your pages in organic searches.
When choosing an SEO expert, you should make sure they specialize in on-page optimization. You can do this by looking at their past clients and reading reviews of their work on sites such as UpWork and Proseo. You should also look at what services they offer and how much they cost.
Generally, the earlier you hire an SEO expert, the better. This way, they can ensure your website is search engine-friendly from the ground up, if you’re planning a redesign or are building a new website. However, an experienced SEO expert can also help you optimize your existing website’s pages to improve their rankings in search engines.
Brian Dean is the founder and CEO of Backlinko, a popular SEO blog that helps entrepreneurs grow their businesses. He has worked in online marketing for more than 15 years, and he founded Backlinko to share his knowledge with others. His site has a wide audience of marketers and business owners, and his advice is often cited as a valuable resource for those seeking to improve their SEO strategies. He is a recognized expert on Google’s algorithm and is a frequent speaker at conferences and events. He has authored several books on online marketing, and his podcasts and webinars are popular among those in the industry. He lives in Los Angeles, California with his wife and three children.