How can an SEO expert help you optimize your website for mobile users?
Mobile optimization is a crucial component of search engine optimization (SEO). It involves examining website design, structure, and page speed to ensure that your site’s content and performance are optimized for mobile visitors. As people spend more time on mobile devices than desktop computers, it’s important to make sure that your website provides a great user experience for those users. Here are some ways an SEO expert can help you optimize your website for mobile visitors.
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Step 1: Optimize Page Speed:
Mobile devices have less processing power than desktop computers, so pages on mobile sites typically load more slowly than those on desktop websites. This slow loading can negatively affect user experience and search engine rankings, so it’s important to keep your page speed in check. You can test your page speed using Google’s mobile speed tool.
Step 2: Use Responsive Web Design:
The most effective way to optimize your website for mobile is to use responsive web design. This allows you to use the same HTML code for all your webpages, but adjust them according to each visitor’s device. In responsive web design, each page has a meta name=”viewport” attribute that tells the browser how to adjust the display settings to fit the screen size. You can also use a Vary HTTP header to signal to the browser that you’re serving different versions of each page based on the user agent. In either case, it’s essential to mark the relationship between your content and your HTML with canonical and rel=”alternate” tags.
Step 3: Rank for Local Search:
Mobile users are incredibly likely to search for local businesses when they’re on the go. This is why it’s important to make sure that your business is set up for local searches by standardizing your NAP (name, address, phone number) across your website and any other listings that you have on the web — like your Google My Business listing or Bing Places for Business.
Step 4: Include Calls-To-Action:
If you want to convert website visitors into customers, you need to provide a clear call-to-action on your site. This can be done with images, banners, or text that prompt users to sign up for your email list, learn more about a product, or visit your store. In this example from Shopify user QuadLock, the calls-to-action are clear and prominently displayed above the fold, making it easy for users to take action without scrolling.
Having a fast-loading, well-optimized website is the best way to improve your mobile search engine ranking. An experienced SEO specialist can help you identify any issues that are keeping your site from performing well on mobile devices and recommend solutions to fix them. Be sure to stay on top of these best practices, as Google has been updating its ranking algorithm to favor mobile-friendly sites and has been conducting mobile-first indexing since 2019. Keeping up with these changes is the best way to prevent your search engine rankings from falling.