How can page layout impact on-site optimization? 

Page layout is the art of manipulating your attention on a page to convey meaning, sequence, and points of interaction. The art is as much about visual communication (the front end) as it is about information technology (the back end). This skill set overlaps with interface design and user experience design. 

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It applies to both print and digital media. 

The layout is an essential part of the design process for both printed and electronic products, including books, websites, and magazines. It is also a major contributor to the overall appearance of these products and often has a significant impact on usability, bounce rates, and conversions. 

It involves the arrangement of text, graphics, and other content on a page in a way that communicates information clearly and effectively. It can also have a dramatic impact on your rankings in Google search results. 

There are five key elements to consider when designing your page: visual hierarchy, visual flow, grouping and alignment, dynamic displays, and user interaction. Each has its own patterns that you can use to improve your site’s design. 

Visual hierarchy is the organization of all of the important elements on a page, screen, or window into logical groups. Using this technique early in the development of your project will ensure that all of the important elements have a clear, cohesive place in your interface. 

The use of color and contrasting elements is another way to create a visual hierarchy on a page. Different colors and contrasting sizes of text can help to break up large blocks of text, creating separation. 

This is especially true for headlines and body copy. The more a headline stands out from the rest of the content on the page, the greater its effect on your audience’s perception. 

It’s also a good idea to include negative space in your page composition. This can be done by adding a border around an image, or by providing white space along the edges of text and graphic elements. It’s important to remember that while introducing white space may seem like a good way to add visual interest to your layout, it can be a distraction if it’s introduced too haphazardly. 

The best place to add white space is along the margins of the page and at the edges of text or graphic elements. This gives your composition a sense of balance and allows for visual breathing room. 

You don’t want to add a lot of white space, however, because this can make the page look cluttered and disorganized. Ideally, you should leave a few areas of the page completely empty, and use the rest of the space for content. 

Depending on your page’s purpose, you might also need to adjust the amount of space between elements. This is particularly important for informational pages where a reader will be scanning the content. 

It can take several weeks for Google to crawl and assess the changes you make to your layout. 

This is because Google has to re-crawl and process enough pages on your website for it to assess them properly.