How can technical SEO affect website performance? 

Search engine optimization (SEO) is the process of boosting your site’s ranking in search results by following best practices and optimizing the content, structure, and design. It is a long-term strategy that can increase your search engine visibility, traffic, and conversions for years to come. 

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There are a number of different aspects that can affect the performance of your website, including on-page SEO and off-page SEO. However, one aspect that is often overlooked and can have a huge impact on your website’s ranking is technical SEO. 

  1. Make Your Site Load Quicker: Google and other search engines place a lot of weight on the loading speed of your website. This is because they know that people aren’t going to stick around if your page takes too long to load.
  2. Make Your Site More Secure: SSL and other security measures can help prevent hackers from accessing sensitive information that your customers may have on their accounts, like passwords or credit card details.
  3. Boost Your Crawl Budget: Having an optimized crawl budget allows search engine bots to visit your more important pages, which in turn can improve your search rankings.
  4. Reduce Your Duplicate Content: Redundant content can have a negative impact on your overall search visibility. This is because it can confuse search engine algorithms and reduce the quality of your site’s content.
  5. Restore Your Site’s Structure: Having a clean, organized structure for your site can make it easier for Google to crawl your content. It can also increase the number of links your website has, which in turn helps your website rank.
  6. Keep Your Site Up-to-Date: Regularly running a website audit to check for broken links, error 404s, and missing image alt tags can help you ensure that your content is up-to-date and relevant.
  7. Improve Your Site’s Mobile Experience: A mobile-friendly site can help your business attract and retain more customers. It can also help you improve your website’s ranking in mobile search results, which can drive more traffic and sales for your business.
  8. Boost Your Site’s User Experience: Improved page speed, seamless mobile integration and other aspects of technical SEO can help users get the most out of your site and stay engaged longer.
  9. Build Trust: A secure and high-quality website that provides a great user experience can increase the trust of your audience and encourage them to share your content on social media.
  10. Provide More Conversions: The ability to easily access and navigate your site is a key part of any user’s decision-making process. Having an optimized website, and keeping it updated with new content, is one of the most effective ways to boost your conversions and your revenue.

Ultimately, a well-optimized website is the best way to promote your business online. If you want to see success with your business online, it’s crucial to invest in technical SEO strategies to optimize your site’s content, structure, and design.