How can video marketing help to build brand awareness? 

Video is the most engaging and effective medium to communicate a brand’s message. It is the only form of content that can effectively convey emotion and increase interaction. When combined with other marketing tools such as social media and email, it can deliver a greater ROI than any other marketing campaign. In this article, we will show you how to use video to build brand awareness and grow your business. 

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To start, you need to have a clear understanding of what you want your videos to achieve. This will help you plan and develop your campaigns and determine which type of videos are right for your audience. 

Entertaining: These include funny clips, pranks, or other videos that are designed to entertain your audience. They operate on the basis that customers enjoy being entertained and will often share the videos they have watched with their friends and social networks. 

Educational: During this stage of the buyer’s journey, customers are assessing different providers and need to understand your client’s differences. Videos that provide a more detailed overview of your products or services can give them the confidence they need to move forward with a purchase decision. 

Brand association: Instilling a positive emotional connection with your brand is key for ensuring that potential customers remember your brand and are more likely to buy from you again. Brand associations are created through the communication of a value proposition that sets your brand apart from the competition. Video can be a powerful tool for creating brand association as it can be used to educate, entertain, and inspire. 

Product demonstration: These videos showcase your clients’ products in a way that is both informative and exciting, helping potential customers to understand the benefits of using them. They are especially useful when you have multiple product lines as they can highlight key features of each. 

In-video Call to Action: An effective call to action is one that encourages viewers to take a desired action after watching your video. This can be as simple as sharing the video with their friends on social media, registering for a free trial, or downloading a product brochure. It is important to make the call to action as clear as possible so that it can be easily followed and understood. 

Post-production: Depending on your goals, some video production will require heavy editing. While this can be time consuming and costly, it is necessary to create high-quality video content that is optimized for your target market. This includes adding closed captions, text overlays, and call-to-action screens. 

Lastly, make sure your videos are properly tagged with relevant keywords so that they can be found by search engines. This will allow users to discover your content and can help you achieve better visibility on Google, YouTube, TikTok, Instagram, Snapchat, etc. To streamline the process, you can utilize a video management tool such as Cloudinary to automate the creation of metadata and subtitles for your videos.