How Do I Find Out How Well My Company Is Doing With SEO?
If you’re a small business owner, you may be wondering how I find out how well my company is doing with SEO. You probably want to know how much traffic your website is getting, and if you’re not seeing the results you expect from your SEO efforts, it could be time to hire an agency or do some on-site optimization yourself.
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Organic traffic is the number of people who visit your website from search engine results, and it’s one of the most important metrics to measure when it comes to SEO success. Increasing this metric is a good indicator that your SEO is working, and you should see an increase over time as a result of your efforts.
Google Analytics is a great tool for tracking this data. You can check it regularly to monitor the number of visitors and what keywords they’re using to reach your site.
You can also view the number of backlinks you’re receiving from other websites, which are a major factor in SEO performance. This is another metric to track, and if your SEO is doing a good job, you’ll see an increase in the number of backlinks you receive over time.
Your SEO team should have a comprehensive set of regular reports, and they should be prepared to explain the content of those reports to you. These reports should include a full breakdown of the performance of each keyword, and your SEO team should be able to answer any questions you might have.
Competitor research is a vital part of any SEO strategy, and it can be done for free through tools like Moz or by using an online platform to do the research for you. This can help you get a better idea of how your competitors are gaining traction and what SEO strategies they’re using to succeed.
It’s important to remember that rankings are only a part of the equation when it comes to SEO and that your goal should always be to drive traffic to your site and get more sales. In addition to analyzing your overall SEO performance, it’s essential to look at your conversion rates and how your business is performing in general to gauge your progress.
Whether you’re a small business, a large e-commerce company, or somewhere in between, knowing how to effectively use SEO can be the difference between you ranking at the top of the first page for a competitive term, or being buried in the back pages. Here are some tips to help you make the most of your SEO strategy:
1. Understand what potential customers are searching for
You need to know how your target market is searching for what you offer. This will give you an idea of how to optimize your site and what words and phrases to use in your copywriting.
2. Be sure your site is mobile-friendly
The most common way that people find products, services, and businesses that meet their needs is by using a search engine. This is why it’s so important to make sure your site is mobile-friendly. This will ensure that your site can be accessed on a variety of devices and helps to increase the number of people who are able to find you when they need you.