How Does SEO Work? 

Page title 

When it comes to SEO, writing a good page title is a vital component of your strategy. It tells users and search engines what a page is about, and it’s also the first thing that many visitors see when they land on your site. Moreover, it plays a key role in influencing conversion rates in SERPs. 

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Meta description 

One of the most important aspects of SEO meta description optimization is the length. The length should not exceed one hundred and thirty-five characters. Anything longer will be truncated by search engines. For example, Google will display only one hundred and sixty-five characters of your meta description on search results pages. If you exceed this limit, you risk coming across as vague and uninformed. Therefore, the best practice is to create a concise snippet that gets straight to the point. 

Internal links 

While the process of creating internal links may seem complicated, it’s relatively simple. You just have to know the right way to go about it. Internal links are extremely important for search engine optimization. These links allow search engines to crawl and index your site. By including relevant internal links throughout your website, you can increase your site’s relevancy and minimize your bounce rate. 

Page hierarchy 

When designing a website, it’s vital to understand the importance of page hierarchy. A page contains written content, videos, images, and other elements that help users navigate the site. A good page hierarchy can help Google’s search algorithms to understand and index the content within a website. For example, the title of a page should be the largest text element on the page. Subsequent text elements should be H2, and any sub-sections should have an H3 title. The hierarchy should be shallow enough that the user doesn’t need to click through many different pages of content. 

Keyword research 

Keyword research is one of the most important parts of search engine optimization. It helps you determine what people are searching for and which keywords are likely to generate traffic to your website. After you identify these keywords, you can write content around them and increase your rankings. Keyword research is an ongoing process that should be repeated regularly to ensure that your content is optimized for these terms. 


Increasingly, search engine optimization (SEO) is focusing on improving usability. As Google becomes more advanced in its ability to understand intrinsic content, it has begun to focus on usability. The more usable your site is, the more likely people will come back to it. 

Link building 

SEO works by linking to other websites that have relevant content to yours. When considering potential link prospects, consider whether they would have pursued the link without Google’s help. Relevant links will come from topically related sites.