How Do You Measure Search Engine Optimization? 

SEO is a complicated field, and it can be difficult to determine exactly how well your strategy is working. While it is important to keep an eye on keywords, there are a few other measurable metrics that can help you see if your strategy is paying off and producing the results you want. 

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Organic Traffic

The number of visitors your website generates from people clicking on your web pages when they come up in search engine results is a key indicator of how well your site is performing. You can use Google Analytics to track this number and monitor it over time to ensure your SEO efforts are making a difference. 


Keywords are a critical component of your SEO strategy, as they allow you to target specific phrases and long-tail keywords that are relevant to your business. By tracking keywords, you’ll be able to understand what content your customers are searching for and ensure that your website is providing them with the answers they need. 

Pillar Topics

Once you’ve selected a few key topics, it’s important to develop content that relates to those pillars. By creating blog posts and web pages that are relevant to those pillars, you’ll be able to target the search terms your target audiences are using. 

These types of content are also important for converting your traffic into leads. This means that you need to make sure that your content is valuable and informative so that users are inspired to click through to your website and convert into customers. 

Conversion Rate

The most important metric to measure for your website is your conversion rate. This metric helps you determine how effective your search engine optimization is at generating traffic and converting that traffic into sales. You can monitor this metric by setting up goals in your Google Analytics account. 


Another important metric for evaluating your SEO strategy is your website’s backlink profile. This includes all of the sites that are linking to yours, as well as your domain’s authority. By monitoring your backlink profile, you’ll be able to see how many quality links you have and whether or not they are helping to boost your rankings. 

Your rankings are a helpful metric to measure when you’re first starting out with SEO, as they give you an idea of how your website stacks up against the competition. It’s also important to know how your rankings change over time so that you can identify any areas where your SEO strategy may need tweaking. 

In order to improve your website’s rankings, you need to ensure that your site is offering the best content possible for your audience. This can be done through a variety of tactics, such as developing compelling content and optimizing your site for different search queries. 

Using these tactics, you’ll be able to build links to your website and create a better search engine experience for your customers. In turn, your organic traffic will increase, allowing you to earn more leads and ultimately, more sales.