A Beginner’s Guide to SEO 

SEO is one of the most effective ways to generate online revenue and sales leads for your company. It has become the top source of new business for many organizations. If you’re new to the world of SEO, this guide will show you the basics and help you get started. By following these steps, you’ll be well on your way to boosting your website’s performance in search engines. 

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Keyword research 

SEO keyword research is the first step in any SEO strategy. The goal of keyword research is to find a topic or idea that consumers search for online. This process starts with identifying a head keyword, or seed keyword, which can be a product, service, or industry knowledge. Once you’ve found the seed keyword, you can keep track of variations of it and start researching for related terms. Using a keyword tool or software can help you find related searches and create a plan to use it throughout your content creation. 

Keyword research is an ongoing process. Keywords are the foundation of your website. It is essential to periodically review and update these keywords to ensure they are still relevant. Search language changes constantly, and new keywords emerge all the time. Also, audiences’ needs evolve with time. Keyword research is especially useful for creating new content for your website, as well as restructuring your current site. 

Meta tags 

The SEO meta tags that you add to your website have an impact on the ranking of your website in Google. These tags include your meta title and meta description. A meta title is a name that appears under a link on a search engine’s page. A good meta title should describe the purpose of your website. 

The purpose of the meta description is to give a short, informative paragraph about your page. This information must be more accurate than the content of your page. Think of it as a sales pitch for your website. 

Image optimization 

Using images on a website is a very effective way to increase rankings. Not only does it improve User Experience, but it can also help your website load faster. By reducing the file size of your images, you can increase your page’s load time and improve your rankings. By optimizing your images, you can also provide contextual information to your visitors. This will help you outrank your competitors on Google Search. 

Image optimization begins with choosing the correct image format. You should select a format that provides the best compression while maintaining image quality. The size of an image also has a direct effect on page loading time, and larger images take longer to load. Use a tool like PageSpeed Insights to check if your images are too large for your page and help them load faster. 

On-site SEO 

When it comes to generating more traffic to your website, one of the most important On-Site SEO strategies is internal linking. Internal links are hyperlinks that point to other pages within the same site. This helps search engines understand your website’s structure and hierarchy. It also allows you to give more link value to the most important pages on your site. 

The goal of on-site SEO is to increase website traffic through improved search engine visibility. This is achieved by optimizing all aspects of your website – from the content to the design and structure of your web pages. By improving the quality of your content and making it easy for users to navigate, you can achieve a better organic ranking. 


Backlinks are essential for SEO rankings, but they are difficult to achieve. Fortunately, there are some things you can do on your website to increase the number of relevant backlinks you receive. These include content, H-Tags, meta information, and links to other important sites. Search engines take note of any links that come from relevant sites. 

Ideally, your backlinks come from a wide variety of sources and positions on pages. They should also be of varied power/authority levels. You should avoid spammy backlinks, which are usually generated by the software. Also, try to avoid creating duplicate content with the same backlinks. This will help you avoid getting penalized for low-quality backlinks.