How Much Does a Local Search Engine Optimization Service Cost?
A good SEO service should be able to provide you with a detailed analysis of your search engine marketing efforts. This can include online traffic growth, conversion rates, and visibility – as well as call tracking and a clear ROI.
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When it comes to local search, the answer is a little different. Compared to global SEO, local marketing can be much less expensive, which makes it a better fit for smaller businesses with limited budgets and resources.
Unlike global SEO, local search requires a more targeted approach. Typically, local SEO includes Google My Business optimization, content, link building, citations, and other factors that increase the visibility of a local business.
If you are a small-to-medium business looking to improve your local search rankings, a comprehensive local SEO campaign is the best solution. These campaigns will help your business stand out in the local search engine results and bring you, new customers.
The cost of a local search engine optimization service depends on the level of support you need and the size of your business. If you need basic local SEO support, this can cost as little as $300 per month. If you require more extensive support, this could cost as much as $5,000.
How Does SEO Work?
The first step in implementing a local SEO strategy is to determine which keywords to target. These keywords need to be relevant to your audience and will generate traffic from search engines like Google.
It’s also important to optimize your NAP (name, address, and phone number) in a consistent manner on all of your business’s directories. NAP consistency is a critical element of a successful local SEO strategy as it helps Google recognize your business as legitimate and trustworthy.
Another key component of a successful local SEO strategy is to optimize your Google Maps listing and website with relevant keywords. This will help ensure that you’re appearing on the first page of the local search engine results and bringing in traffic from the right people.
You can do this with a free tool called Google My Business or by using a paid service like Yext to manage your directory listings. Yext is a platform that automatically updates 60+ business directories, including Google Maps, Yelp, and Apple Maps. The cost of setting up managed directory listings with Yext is $200 for one time and $100 per month per location.
A quality local search engine optimization service will be able to analyze your business and recommend keywords and other strategies that are most likely to convert. This can help your business rank in the top results for keywords that have a high conversion rate and are profitable for your business.
You can find out what types of keywords your business should be targeting by using a keyword research tool like Moz’s Local Keyword Tool or by doing a Google search for your business name and your city to see what terms are being used in local searches. A good local search engine optimization company should be able to give you a custom plan for optimizing your Google Maps listing and website.