How to Do Keyword Research in SEO?
Keyword research is an essential part of any SEO strategy, as it helps you target the right keywords and create content that will attract your target audience. It can also help you optimize your website to climb search engine results pages (SERPs), which can result in increased traffic and visibility for your brand.
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How to Do Keyword Research in Seo: 1. Seed Keywords and Topic Buckets
Before you can start doing any keyword research, you need to first brainstorm a list of keywords that you can use as your foundation. This list can be anything from product categories to general topics that your target customers would be interested in learning about.
It’s important to keep this list short and simple, with 5 to 10 topics at a minimum. This will allow you to find more specific keyword ideas and get more competitive insights as you go through the process of researching keywords.
3. Competition and Intent
Identifying your competitors is an important step in the keyword research process, especially when you have multiple websites that are competing for the same keywords. Using a keyword tool like Semrush’s Organic Research tool can provide you with a detailed list of keywords your competitors are targeting, as well as where they rank for each term in search results and how much traffic it brings them.
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Understand How Intent Affects Keyword Research and Analyze Accordingly
User intent is one of the most important factors in determining searcher behavior on Google. Understanding what your customers are trying to achieve with their searches can be a vital component in ensuring that you’re delivering the most relevant, helpful content possible.
If you’re able to deliver valuable, informative content that addresses a buyer’s specific question or problem, they will be more likely to convert. This is because a page that doesn’t meet their intent will be seen as less relevant and less useful to them.
The best way to do this is by performing keyword research to understand how users search for your products or services, and what questions they are asking. You can then use the information from this research to craft better, more useful content.
5. Understand How Intent Affects Keyword Strategy
Once you’ve gathered your keyword ideas, it’s time to put them into a strategic perspective. You need to know which terms you should be targeting, how many times a month they’re searched for, and whether or not the terms are difficult or easy to rank for.
6. Focus on High-Volume, Low-Difficulty Keywords
Once you have a clear understanding of what you’re looking for, you can move on to the next step. You need to decide how much of your efforts should be devoted to traffic generation and which should be focused on generating leads or conversions.
The keyword research process is often a delicate balance of traffic potential, keyword difficulty, business potential, and search intent. Depending on your unique circumstances, each of these factors will play a different role in your SEO strategy.