How to Do Local Search Engine Optimization Work?
Local search engine optimization is a great way to get more traffic to your business. It can also help you reach customers who are ready to buy. However, it’s important to do the work right so you can make sure you’re reaching the most qualified searchers possible.
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The first step is to understand the different search engine results and ranking factors. Because Google regularly updates its local algorithm, it’s crucial to stay up-to-date on what’s going to impact your rankings and how you should prioritize your SEO efforts.
1. Content with a Local Focus:
One of the most important things you can do to improve your local search optimization is to write relevant and interesting content that reflects your location. This can be anything from blog posts to social media posts.
2. Structured Data Markup:
Google wants you to use structured data markup to help them better understand your content and what your site is about. This can be done by adding a few key elements to your site’s pages and blog posts.
3. NAP Consistency:
The name, address, and phone number (NAP) of your business should always be the same on every website you visit. It helps both people and search engines feel confident that they’re dealing with the correct company.
4. Getting NAP Citations:
The next thing you need to do is create NAP citations on the web, including major citation sites like Google My Business (GMB), Bing Maps, and Yelp. This will help Google see the same NAP information on all of your online listings and improve your chances of displaying your business in local search results.
5. Earning Reviews:
Getting reviews from satisfied customers is a great way to boost your local SEO efforts and get more exposure. It can also give your business more credibility. In fact, Bright Local’s 2017 Local Consumer Review Survey found that 85% of consumers believe online reviews to be as trustworthy as personal recommendations.