How to Improve Ecommerce Conversion Rate?
When trying to improve your eCommerce conversion rate, you want to focus on targeting the right audiences. For example, a cat food website is unlikely to appeal to a dog owner, so you should offer products based on the preferences of a dog owner. There are many ways to personalize your site and increase your conversion rates. Another way to increase conversions is by creating a sense of urgency. When a product is in high demand, people will assume that there is less to go around.
(Looking for a Digital Marketing Best Course? Contact us today!)
20 data-backed, actionable tips to improve eCommerce conversion rate
Conversion rate optimization is a major part of any eCommerce business. This KPI is used to measure how well a website is performing by comparing the number of visitors to the number of purchases. However, conversion rates are not a single measure, and each element of a website’s user experience can affect the percentage of visitors who buy. For this reason, conversion rate optimization is just one of many tactics to improve revenue and customer satisfaction.
The average online retailer should aim for a conversion rate of 3 percent or higher. Higher conversion rates mean that advanced conversion tactics can be used. One of the first steps to improving your conversion rate is to monitor the bounce rate or the percentage of visitors who leave after viewing one page on your website. A high bounce rate is a sign that visitors are not finding what they’re looking for.
Targeting abandoned carts
While cart abandonment is a major problem for online retailers, it’s not impossible to recover them. You can use a variety of methods to nudge visitors back down your conversion funnel. One effective technique is retargeting via dynamic ads. This technique allows you to change your ad copy and display it based on the items the shopper left in their cart.
First, analyze the reasons for cart abandonment. Most e-commerce shoppers are trying to get the best deal possible. So they look for a product, park it in their cart, and then compare the price on competing sites. This is the most common reason for cart abandonment. This behavior is driven by the buyers’ research habits, desire to find the best prices and offers, and convenience.
Optimizing for mobile commerce
There are several important considerations when optimizing for mobile commerce. First, you must consider how many visitors are viewing your website on a mobile device. This is especially important for retail stores since the proportion of mobile users is much higher than that of desktop users. Another important consideration is the conversion rate. In simple terms, this is the percentage of online visitors who convert into buyers. According to research, the conversion rate on mobile devices ranges from 25% to 50%.
When calculating the eCommerce conversion rate, you can consider various KPIs. The average conversion rate for US eCommerce stores was 2.8 percent in the second quarter of 2021. The goal of this optimization is to increase the number of people who buy a product. Every element of the user experience affects conversion.
Keeping things simple
One of the best ways to improve your eCommerce conversion rate is to keep things simple. Using fewer words and images is one way to make your site look more inviting to customers. In addition, make sure you check your content for grammar and spelling errors, as these could damage your customers’ trust and push them to abandon their carts. You can also use seasonal promotions and limited-time offers to generate a sense of urgency. By creating a sense of urgency, you can encourage customers to make an immediate purchase.
Conversion rates are generally between one and three percent, although higher rates are better. For example, a high-end tech site with a high-end price range will have a higher conversion rate than a site selling cheap, basic clothing. The average conversion rate for desktops is 4.14% and for mobile devices, 1.53%.