How to perform on page SEO? 

If you have a website, you have likely heard of Search Engine Optimization (SEO). It is the process of optimizing your website to rank higher in search engine results pages (SERPs) for targeted keywords. SEO can be divided into two main categories: on-page and off-page SEO. On-page SEO refers to the optimization of your website’s individual pages and elements, while off-page SEO refers to tactics that occur outside of your website to improve its authority and relevance. 

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In this article, we will focus on on-page SEO and provide you with a step-by-step guide on how to perform on-page SEO for your website. 

  1. Conduct keyword research: Before you can optimize your website’s individual pages, you need to identify the keywords you want to target. Conduct keyword research to determine the terms and phrases that people are searching for related to your business. There are many keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. 
  1. Optimize page titles and descriptions: Once you have identified your target keywords, the next step is to optimize your page titles and descriptions. The page title should include your target keyword and be concise, descriptive, and compelling. The meta description should also include your target keyword and be a brief summary of what the page is about. 
  1. Use header tags: Header tags (H1, H2, H3) help search engines understand the structure and hierarchy of your content. Use H1 tags for the main page title and H2 and H3 tags for subheadings. 
  1. Optimize content: Your content is the most important on-page factor for SEO. Ensure that your content is relevant, high-quality, and provides value to your audience. Use your target keyword naturally throughout the content, but avoid keyword stuffing. 
  1. Optimize images: Images can also impact your website’s SEO. Ensure that your images are properly sized, compressed, and have descriptive file names and alt tags that include your target keyword. 
  1. Improve website speed: Website speed is a crucial on-page SEO factor. Use tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement and optimize your website’s speed. 
  1. Ensure mobile-friendliness: More people are using their mobile devices to browse the internet, so it’s important that your website is mobile-friendly. Use a responsive design that adjusts to different screen sizes and ensure that your website is easy to navigate on mobile devices. 
  1. Include internal links: Internal links can help search engines understand the structure and hierarchy of your website’s content. Include relevant internal links within your content to help users navigate your website and improve its SEO. 

By following these on-page SEO best practices, you can improve your website’s relevance and authority and increase your chances of ranking higher in search engine results pages. Remember that SEO is an ongoing process, so continue to monitor your website’s performance and make adjustments as needed to stay ahead of the competition.