How to Perform Search Engine Optimization on Your Own 

If you’re a business owner or website owner, you likely understand the importance of search engine optimization (SEO). The more SEO you perform on your site, the higher up it tends to appear in search results pages, which can result in more traffic and potential customers. 

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But there’s a big catch: Getting a website to show up on the first page of a search isn’t easy, and it takes a lot of work. Even if you’ve got the best content in the world, if your site doesn’t show up on the front page of Google, it won’t get any traffic from Google. 

There are a few things that you can do on your own to help improve your website’s ranking and increase the number of searches your website is found for by Google. 

  1. Research keywords – This is the most basic form of SEO and involves finding out what search terms people are using to find your products or services. Taking this step will give you direction as to what kind of content you should be creating to make sure it gets ranked for the right keyword phrases.
  2. Create relevant, interesting content – This is another key part of SEO and can include writing blog posts or other written content as part of your marketing strategy. It can also mean ensuring your site is regularly updated, with fresh content being added to keep it relevant for Google and other search engines.
  3. Optimize your website’s internal links – This is a crucial element of improving SEO and will help search engines to navigate your website easier. This will help them to understand your content hierarchy, which will help them to better understand the structure of your website and how to rank it for different search queries.
  4. Ensure your site has a unique URL for every piece of content – This will help search engines to crawl and index your content properly, as well as to refer users to it.
  5. Create a good title metadata for each page on your website – This is the most important element of a page’s metadata and will be displayed as the main headline in Google search results.
  6. Create a page map – This is an XML file that will help Google to discover all of your pages on your website and crawl them more easily.
  7. Optimize your images – This is an important element of optimizing your website and will not only improve the user experience of your site, but also increase the chances that searchers will click through to your site from Google’s search results.
  8. Make sure your site has a clear text structure – This is an important aspect of SEO and will help search engines to digest your content better. It will also help you to optimize for Google’s E-A-T (Exact-Sentence-Targeted) algorithm, which is designed to make the content of websites more accessible and relevant for searchers.