How to Start an SEO Business As an Independent Consultant?

SEO is an essential marketing practice for many businesses, as 81% of people search online to find a product or service and 74% of them make a purchase. As such, there’s a huge market for SEO agencies that can help businesses get noticed and reach their target audience. 

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How to Start an SEO Business

There are plenty of ways to build an SEO business from scratch, and one of the best is by offering your services as an independent consultant. This allows you to build up a solid reputation and stand out from your competition, while also giving you the freedom to work with clients who are a good fit for your expertise. 

Niche down

As a consultant, your primary goal should be to focus on the needs of the client. That means that you should only take on clients who are looking for your services, and who are likely to pay you well. 

You should consider your client’s goals and the needs of their business when deciding how to approach your proposal, so you can offer them a tailor-made solution that meets their specific objectives. For example, if your client is interested in improving their website’s SEO ranking and visitor traffic, you should explain how these two objectives can be achieved together by optimizing both the content and the technical aspects of their site. 

Your proposal should include all the elements that you need to pitch your services to your potential client, including a brief introduction of yourself and your company, a description of what you do, and a list of the areas that you’ll optimize for their business. You should also include a section that describes how you’ll deliver results for them, such as an outline of the timeline and deliverables you expect to achieve. 

Create a Lead Generation Strategy

Every growing SEO business needs a solid lead-generation strategy. This will allow you to cultivate a list of potential clients that you can target with email marketing newsletters. A contact form is a great way to do this, as it allows you to collect potential clients’ details and provide them with value-adding emails. 

The key to generating leads is to create a system that makes them come to you instead of the other way around, and it’s important to have a plan in place to ensure your SEO business gets off to a solid start. This will give you an advantage over your competitors and enable you to land a steady stream of new clients. 

Learn How to Demonstrate a Clear Value

If you want to convince your clients that SEO is worth their time and money, you need to be able to explain it in a way that’s easy for them to understand. The best way to do this is by providing them with hard data, such as estimated clicks and conversions based on ranking increases. 

Use these statistics as your basis for a sales pitch that shows you are an expert and an authority on the subject. This will not only help you win the initial sales pitch but will help you to convert and retain your clients for the long term as they see the benefits of using your services.