Simple SEO Methods For Beginners 

Search Engine Optimization, or SEO, is the process of improving your website so that it will appear more often in search results. The more frequently your site appears in search results, the more visitors it will receive. 

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SEO is crucial for modern businesses because around 64% of online traffic comes from search, which makes it one of the most effective marketing strategies available. However, it can also be a daunting task for beginners. 

To understand the basics of SEO, it’s important to first understand how search engines work. Once you have created your website, search engine bots crawl your site to understand its content and index it based on different factors such as relevance and authority. 

Having the right keywords on your site is an important part of search engine optimization. Keywords help search engines understand the subject of your website and therefore, rank it higher in the SERP (search engine results page). 

While Google’s algorithm is constantly changing, there are some tried and tested ways to optimize your website for SEO. By following a few simple rules, you can dramatically increase your website’s rankings and traffic. 

1. Write good titles for your pages

The title of a page is what it shows up as on the SERP when someone types in a search query. This title must be clear and concise, yet also interesting. It must answer the question posed by the user and give them a clear reason to click on your site. 

2. Make sure your pages have meaningful permalinks

The permalink of each page on your website should be relevant to the topic of that page and include key words from the content on the page. It should be a unique identifier for the page so that search engine bots can crawl and index it properly. 

  1. Use keyword research tools such as SEMrush or Moz to brainstorm and identify search terms related to your business.
  2. Optimize your content to match the keywordphrases you have chosen

In addition to using relevant keywords, it’s important to create content that reflects your customers’ needs and interests. Writing compelling, high-quality articles will drive traffic and help you scale up your SEO strategy as it grows. 

5. Build backlinks to your site

Backlinks are another vital component of SEO and can have a significant impact on how well your website ranks in the search engine results. You should try and gain links from reputable sites that are relevant to your niche market. 

6. Make your website easy to navigate

The speed of your website is a critical factor in search engine optimization. By reducing load time, you can increase the number of visits your site gets and therefore, its rankings in the search engines. 

7. Compress your images correctly 

The size and format of your images can have a huge impact on the way search engines view them and therefore, how high they will appear in the SERP. Luckily, there are many tools you can use to compress your image files and get them to the top of search results.