What Is SMM in Digital Marketing?
Digital marketing is a booming sector that offers a wide range of services to businesses. It includes SMM, SEO, email newsletters, and digital advertising (display or pay-per-click – PPC).
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SMM is a part of digital marketing that involves using social media platforms to promote a company or brand online. This includes building a community of followers to share and engage with content and extending the reach to potential customers and employees.
It also helps to build relationships with end users by offering a platform for customer feedback. This can help a business to adapt its products and services and create a more personable image.
As an integrated part of digital marketing, SMM can be used for short-term or long-term campaigns to increase brand awareness and boost sales. It is important to choose the right strategies and implement them properly.
There are various SMM platforms, each with its own features and characteristics. A company needs to choose which ones will work best for its business and target audience.
SMM is a relatively new field of digital marketing, but it has quickly gained popularity. It enjoys a much higher search volume than SEO, however, it tends to receive less commercial queries that will lead to conversions.
The key to SMM is to understand the needs of your audience and create a content plan that will be beneficial to them. This will include promotional, entertaining and informative content that will increase awareness of your brand and drive traffic to your website.
A strong social media presence is crucial for any business to thrive and stay relevant in today’s competitive market. This includes social media listening and engagement to monitor conversations about the business, as well as running highly-targeted social media ads.
To be successful, SMM should be planned and implemented by an experienced team that knows how to engage consumers on various social media channels. It also requires a lot of time and resources to make sure the program is effective.
Unlike SEO, SMM is not ROI-centric and is not designed to bring in new clients or customers, but it is a great way to retain existing ones. It can also be a powerful tool for monitoring industry trends and competition.
For example, Starbucks launched a unicorn frappuccino campaign in 2017 and was able to raise global sales by 3% for the second quarter of 2017. This effort required user-generated content with #unicornfrappuccino hashtags.
As a result, Instagram users posted over 155,000 photos with the hashtag during the one-week campaign. This helped the brand to attract a large number of new fans and increase its sales.
SMM is also a great tool for getting feedback from customers. This can be in the form of reviews, likes and comments. It allows the company to respond to the feedback and make changes or improvements, which can benefit the client in the future.
SMM should be an integral part of every company’s marketing strategy, especially as more and more companies become GDPR compliant. Moreover, it can be a very valuable tool for creating a relationship with the target audience and making them feel like they are valued.