What Are Different Digital Marketing Channels? 

Several different digital marketing channels can be used for a variety of purposes. Some of these are Search engine optimization (SEO), pay-per-click (PPC), and display advertising. Each has its strengths and weaknesses, so knowing the difference can help you decide which channel to use for your business. 

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Content marketing 

Content marketing is one of the digital marketing channels used to reach potential customers. It helps businesses achieve several goals, including brand awareness and lead generation. It also provides a way to measure the performance of the content produced. Besides creating awareness and building brand loyalty, content marketing also helps businesses build a library of content that can be used to promote new products and services. 

SEO 

Search engine optimization (SEO) is an integral part of a comprehensive digital marketing strategy. Search engines use complex algorithms to rank web pages. The more relevant your answers to a search query are, the higher your rankings will be. SEO can help you achieve your goals by attracting more traffic and earning more revenue. 

PPC 

One of the best ways to promote a brand online is through PPC advertising. PPC allows advertisers to choose when their ads will run and who they want to target. They can also control their daily budget and can even control their cost per click. When done correctly, PPC campaigns can drive growth in a wider business. 

Display advertising 

Display advertising is a digital marketing channel that allows businesses to target and display ads to potential customers. Ads are placed on websites that have opted into the network and are aimed at users that match certain criteria. If these users click on the ads, they will be taken to your website and hopefully convert into paying customers. 

Email marketing 

Email is a powerful tool for digital marketing and offers potential returns of many times your initial investment. It’s also an effective way to educate your audience and establish a stronger relationship with your customers. According to an Edelman study, customers want to be able to trust brands and make repeat purchases if they feel they have a relationship with them. Email campaigns should contain a compelling subject line and call-to-action, or a link to download a free product or visit your website. 

Video Marketing 

In a world where attention spans have shrunk to a mere few seconds, the power of video marketing can help your brand reach more people. A compelling hook at the beginning of your video, or a thumbnail that gets people’s attention, can entice viewers to watch more of your video. To make this happen, you need to establish the topic of your video early on. In the case of Dollar Shave Club CEO Micheal Dubin, he achieves this by talking directly to the camera and making a punchy joke within the first 15 seconds.