What Are On-Page SEO? 

On-page SEO is a process that optimizes the content, formatting, and design of a page. Most people search for content and businesses through search engine results, and the higher a page ranks on Google, the more traffic it will receive. While SEO strategies can work on any search engine, they are especially targeted at the Google platform. 

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Internal linking 

Internal linking helps to increase your website’s SEO by directing search engine spiders to important pages within the site. Internal links are not only helpful for your visitors but also help Google crawl your site and understand the hierarchy and positioning of your site. Furthermore, internal links act as call-to-action messengers. 

Meta description 

A meta description is a text that appears below a website’s title in search engine results. This text is important because it helps the search engine understand the content of the page. It should also include a strong call to action. 

H1 tags 

One of the most important things you can do for your SEO strategy is to include H1 tags on your page. These tags are what tell Google what your page is about and which keywords to rank for. Ideally, the h1 tag should be between 20 and 70 characters in length. Also, you should only include one h1 on each page, as Google penalizes sites that use more than one h1 tag. 

Unique body copy 

To ensure on-page SEO, the content on your page should be unique. The body copy should have relevant keywords and hyperlinks and should appear after the main heading. 


One of the most important SEO techniques is optimizing headings on a website. Headings are small sections of content that are used to describe the content of a webpage. Google uses them to index a web page’s content. Use them wisely. 

Alt text 

Creating relevant alt text for your images can improve your page SEO. Not only will your images look better on mobile devices, but your alt text will also help visually impaired users access your content. Using appropriate alt text can also help your images get included in image packs – special search results in which the image is displayed in a larger context than its actual content.