What is SEO and How Does it Work? 

SEO, or Search Engine Optimization, is the process of improving your website’s rankings in search results. A higher ranking means more traffic. It’s the most effective way to boost your website’s visibility in the world. If you want your website to be seen by more people, you need to make it search-engine friendly. 

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On-page SEO factors 

There are many on-page SEO factors that you need to consider to get a good page ranking. These factors include the page’s speed, content, and mobile friendliness. These factors can all help your website get better search engine rankings and generate more traffic. This will lead to more site visits, inquiries, and sales. However, it is crucial to use the right on-page SEO strategies to achieve these goals. Below are some examples of the factors you should consider. 

Performance – One of the most important on-page SEO factors is the performance of your site. A page that takes a long time to load can lead to a lower SERP ranking and an increased bounce rate. Search engines look at these performance signals to determine which pages are most likely to satisfy user needs. As a result, you should pay attention to page speed, image file sizes, and the amount of CSS on each page. 

Search Visibility 

Search visibility is a crucial element in a business’s success. Without it, businesses will struggle to attract targeted traffic and lose valuable sales. To gain visibility, a business must optimize its website for search engines. A properly optimized website will receive quality traffic from relevant keywords, generate high-quality leads, and establish authority in the industry. 

A well-structured website has a clear structure that makes it easy for search engines to crawl it. For example, a website should have internal links, so that each page can link back to the previous one. If pages aren’t linked to each other, they won’t be found by the search engines. Additionally, search engines use many different rules to determine which pages are the most relevant. For this reason, building web pages around best practices is essential for achieving high search visibility. 

Sitemap 

A sitemap is like a map of your site, telling search engines what pages are on your site. It helps search engines locate important pages on your website and can be beneficial to your rankings. A sitemap will also include metadata, which is specific information about each page. It will also help search engines crawl your site. 

You can easily set up your sitemap with WordPress by installing a plugin. These plugins notify search engines when you update your sitemap. They offer simple configuration options that include the ability to exclude certain post types, authors, categories, tags, and specific pages. Some plugins also include Google Search Console integration. 

Keyword research 

Search engine optimization (SEO) focuses on optimizing the content on a website for search engines. It is a continuous process of researching popular search terms and making changes to a website to increase its relevance. With regular keyword research, a business can identify what content is most likely to get attention and what is more likely to generate revenue.