What are some common technical SEO issues?
When it comes to SEO, most people think about content strategy and link building, but they forget about the website’s structure. Without a strong technical foundation, even the best content can’t get ranked in search engines.
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There are a few common technical SEO issues that can negatively impact your site’s search engine optimization efforts. Understanding these issues and how to fix them can help you improve your rankings and increase the traffic that your site receives.
1. Images that are missing alt tags.
One of the most common SEO mistakes is having images without alt tags. These tags are used by screen readers and visually impaired web users to describe images to them. They also allow search engines to understand the contents of the image and can boost your search engine ranking.
2. Broken images that don’t load properly.
Another common technical SEO issue is having broken images on your website. These images don’t load correctly, which can lead to an overall poor user experience and increase your bounce rate.
3. Faulty redirects.
This is another problem that can impact your search rankings. This is because search engines don’t like faulty redirects. Having faulty redirects can cause your pages to send visitors to the wrong URLs, or even cause them to be indexed incorrectly.
4. Failed HTTPS authentication.
This problem can negatively impact your SEO efforts because search engines don’t want to send their users to a non-secure site. This is why it’s important to make sure your website uses HTTPS.
5. Duplicate content.
This can be a major problem for SEO because duplicate content can slow down the Google bot crawlers. The best way to avoid duplicate content is to ensure that your content is original and valuable. It is also a good idea to run a plagiarism checker before uploading the content on your website.
6. Canonical tag problems.
If you have a page on your website that is a duplicate of another, you need to tell Google which version to index by using the rel=canonical tag. This can be done by adding the appropriate tag to your page’s HTML code.
7. Mobile accessibility.
As Google has been focusing on improving mobile experiences, it has made speed and usability a major ranking factor. This means that having a fast site is an essential part of your SEO strategy.
8. Long URLs.
Many websites create long URLs that aren’t reader or search-engine friendly. A long URL can take a long time to load and render in all browsers, which is not ideal for your website.
9. Bad meta descriptions.
Having a bad meta description can have a negative impact on your search engine rankings because it can be a signal that the page doesn’t contain relevant or useful content. A good meta description should be unique, less than 160 characters, and include your primary and secondary keywords.
10. Faulty redirects.
This is a very common SEO mistake that can negatively impact your search engine rankings. It’s important to make sure that your redirects work properly so that visitors aren’t sent to the wrong URLs. This is also a problem that can affect your bounce rate, so it’s a good idea to get this fixed as soon as possible.