What Are the 4 Types of SEO? 

When it comes to search engine optimization (SEO), there are four basic types. These include On-page optimization (OP), Content SEO, Image SEO, and Link Building. Each type has unique benefits and should be used accordingly to get the most from your website. However, certain aspects of each should be optimized to get the maximum benefits from SEO. Keep reading to learn about each type. Once you have an idea of what each type is, it will be easier for you to understand the benefits that each one offers.

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On-page optimization 

On-page optimization is a process in which a website is optimized for specific keywords by aligning the elements of the page with those keywords. It is a different process from technical SEO, which deals with site-wide issues. Nonetheless, on-page optimization is an essential part of the search engine optimization process. The process consists of several steps, including the creation of a good website design and high-quality content. 

On-page SEO includes optimizing URL structures. Optimizing the structure of a website’s URLs helps users remember specific pages. One good example is the difference between a website’s first and second URL. The first URL is just a string of letters and numbers, while the second URL clearly shows the content. Having a custom URL structure is essential for improving SEO and lead generation. 

Content SEO 

There are 4 types of content SEO, and each one has its advantages and disadvantages. Short-form content is the easiest to create, but long-form content can be even more powerful. According to Backlinko’s study, articles that contain more than 1950 words are more likely to get links and social media shares than shorter pieces of content. The infographic is an effective way to generate backlinks, and it is user-friendly, too. Moreover, it will bring you excellent SEO results. 

Content optimized for SEO has to include relevant keywords and content that is written around the keywords. It can include answers to questions, solutions to problems, and general knowledge. It can also include instructions and guides. The possibilities for SEO content are almost endless. But the content must be relevant to the company’s niche and targeted audience. The purpose of SEO content is to improve the overall ranking of the website. But the first step is identifying which keywords are important for your business. 

Image SEO 

Image SEO is the process of improving the quality of your images for search engines. This process involves the use of the correct image title and alternative text. Images are an important part of a web page because they give users a visual representation of the content. They also serve as a welcome respite from text-heavy pages. Images also help provide context on product pages. Improving the quality of your images for search engines can help your website gain a competitive edge in the SERPs. 

In addition to optimizing your images, you should also optimize the image file name and alt text. The file name should be descriptive and give a clear description of what the image is about. When an image is not rendered properly, Google displays the alt text in its place. Image SEO is an important part of web development. It improves the user experience and boosts website performance. Adding image alt text is an easy process in WordPress and other CMSs.