What Does a Company’s SEO Do? 

A company’s SEO is a digital service that helps improve their websites visibility in search engines. This can help increase the number of clicks to their website, boost sales and generate revenue. In addition, it can also improve the trust and credibility of the brand and its digital properties. 

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Local Optimization 

Local SEO focuses on a brands presence in specific areas and towns or cities. It can include optimizing a brand’s Google My Business listing, as well as local citations and backlinks. These techniques can increase a brand’s local visibility, bringing them to the first page of local search results. 

Content Expansion

An SEO firm should also be able to help with expanding and refining the content on your website. This can include adding new pages and sections to your site, as well as making updates to older ones. Creating new, informative content is essential to a website’s overall performance. 

Keyword Research and Analysis 

A good SEO company will be able to provide you with accurate and up-to-date keywords that are relevant to your industry. They can also identify which keywords are most important for your business and how to use them in your marketing materials. 

Keyword Reports

One of the most important things an SEO agency should be able to provide you with is monthly keyword reports that show you how your keywords are performing and which ones are driving the best traffic. They should be able to explain the data in terms of how it relates to your goals and what you can do to maximize results. 

Call Tracking

It’s vital that a company you work with sets up call tracking for your business. This can be done through Google Analytics or another tool. It’s important that you receive these reports because it can help you to determine whether the work being done is worth it and if the agency is making any progress towards your goals. 

Changes 

It is critical that a company you work with shows you exactly what changes they are going to make to your site. They should be able to do this over a screen share or webinar, where they will be able to show you how it works and walk you through the changes. 

In-person Meetings 

It’s important that a company you work with can meet with you in person and that they have a dedicated staff member that will be able to give you the time and attention you deserve. They should be able to schedule weekly meetings or at least monthly meetings, so you can discuss progress and any questions that may arise. 

A real SEO agency will be able to talk about how they will achieve your goals and the methods they will use to get there. They should be able to explain their process in detail, and be honest about their fees. 

They should also be able to demonstrate how they will use their SEO knowledge and skills in a way that is relevant to your business. They should have experience in the same industry that you do and be able to provide examples of their previous achievements.