What does an SEO company do?
The short answer to this question is that an SEO agency provides digital services that boost a business’s online visibility, traffic, and sales. They help with a number of marketing strategies including search engine optimization (SEO), social media management, and pay-per-click advertising.
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SEO is a digital service that business owners use to improve their websites’ rankings on search engines like Google. It also helps businesses generate more leads and sales, a critical aspect of building sustainable and predictable growth for a business.
A good SEO company will work to build a long-term, profitable online presence that your audience can trust and recognize. They do this by improving website speed, establishing your backlink profile, and researching keywords that have the potential to drive organic traffic to your site.
When selecting an SEO firm, it is important to look for a company that has a solid understanding of your goals and your industry. Ask for examples of their work in your industry or one similar to it. This will give you a clear indication of their ability to meet your objectives.
In the initial onboarding process, an SEO agency will want to know everything about your business; your goals, assets, current campaigns; any previous SEO work you have done internally or externally; and the specific challenges you are facing. Once this research is complete, they usually share recommendations of what needs to be done to get maximum results.
They will also want to understand the scope of your project, deliverables, and communication channels. This will typically be accomplished over a discovery call and follow-up conversations.
After an SEO firm has a solid understanding of your business, they will begin working to build a long-term, profitable Online Presence that your audience can trust and recognize. They will do this by improving your website’s speed, establishing your backlink profile, learning the keywords that have the potential to drive organic traffic, and researching those that have the potential to generate conversions to your site.
Content: High-quality, relevant content such as blog posts and articles can help your site rank higher in search engine results pages. A good SEO agency will write these blog posts and other content with a target audience in mind so that they are more likely to be picked up by search engines.
Link building: Quality links from sites that are relevant to your business and have a reputable reputation are another key element of a successful SEO strategy. A good SEO agency will identify opportunities to acquire these links through outreach and other methods such as guest blogging.
Technical SEO: Page speed, mobile usability, redirects, and indexing are all factors that make up a successful website’s technical SEO. Lastly, an SEO agency will review your website’s backlink profile to identify opportunities for improving the number of high-quality backlinks that your site has.
Regardless of what the SEO industry calls them, all three of these areas are vital to a company’s success online. They all work together to ensure your site ranks high on search engines and receives quality traffic.