What is Search Engine Optimization?
SEO is the process of utilizing online marketing techniques to increase the number of visitors to a website or web page from search engines such as Google, Bing, and Yahoo. It targets unpaid traffic rather than paid traffic and is a key part of any digital marketing strategy for any business.
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Content is the most important factor when it comes to Google SEO. It should be keyword-optimized and contain a mix of text, images, and videos. The content should also be shareable.
It is a good idea to use Google’s free keyword research tool, which helps you find keywords that are relevant to your business. The keywords you choose should be specific to your industry, services, and target audience.
Your content should be useful and informative to your audience, while also being optimized for keywords that are related to your product or service offerings. It’s also a good idea to link to other pages on your website that are helpful to the user.
Identify your top target audiences and create content that meets their needs. You can do this by observing their behavior on your website or by asking them what questions they have about your products or services.
Optimize your site for mobile & responsive design: Most users will visit your site from their smartphones, so you should ensure that it works well on a small screen. In addition, you should make sure that it is easy to navigate and offers the complete functionality of your desktop version.
Improve your site speed: Having a fast, secure, and reliable website can help you rank higher on Google. This is especially true for mobile users, who often rely on Google as their primary source of information about products and services.
Implement a structured data markup strategy: This will help Google understand the value of your website content and show it in search gallery results. This will help users find your content more easily and provide a richer experience.
Add a viewport tag to your web pages: This allows for the same content to appear across all browsers and devices. It also tells the web server how to optimize your content for different screen sizes.
Keep your meta descriptions to 155 characters: Similar to title tags, you should create unique, descriptive descriptions for each of your web pages. This will help to maximize the potential for clicks and increase your overall conversion rate.
Consider your competitors’ strategies: Look at how they approach search engine optimization and use that as a guide for your own SEO strategy. This will help you find content gaps and potential opportunities to promote your website, which can have a big impact on your rankings.
Be sure to include your keywords in the URL, page titles, and headings of all of your website pages. It is a good idea to repeat your key keywords several times throughout each page, once or twice in the opening paragraph and two to four more times in the body of the content.