What is the Best Ecommerce Platform for a Small Business? 

There are a lot of different options for an eCommerce platform for your small business. However, if you are just starting, a free trial or demo can be an excellent option. A good example is Salesforce Commerce Cloud. Salesforce offers a free demo of its platform. 

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Shopify 

If you’re looking for an eCommerce platform that’s easy to use and offers flexible, powerful tools, Shopify is a perfect choice. Shopify has everything you need to start selling your products online, including SEO, email marketing, abandoned cart saver, and fulfillment solutions. It’s also easy to use, even if you don’t have any technical knowledge. Shopify also has built-in features for marketing, social media, and international sales. You can also accept payments through Shopify’s built-in payment processing service, which accepts most major credit cards and mobile wallets. 

Another advantage of Shopify is its low cost. Although it’s more expensive than some other eCommerce platforms, it’s far cheaper than competing platforms. With a two-year free trial, you can test the platform without a monthly fee. Besides that, you don’t have to pay for a domain name, which is a huge plus for any eCommerce site. Moreover, Shopify also offers support 24 hours a day. 

BigCommerce 

The interface is simple and intuitive. Unlike Shopify, which only offers three product options, BigCommerce offers hundreds if not thousands of combinations. Each variant has its unique stock-keeping unit number (SKU), making it easy to track stock levels and manage your accounting process. Moreover, the BigCommerce platform is mobile-friendly. This means that your customers will be able to browse and purchase your products even on the go. 

BigCommerce allows you to upload files and add custom fields. This makes it easier for customers to fill out their information during checkout. In addition, it helps manage inventory and offers shipping and payment processing options. Compared to other eCommerce platforms, BigCommerce offers reasonable pricing. 

Squarespace 

Square Online is an excellent choice for small business owners who want an online store with the most features. Its advanced store features include social media integration, coupons and gift cards, and order customization. The software also comes with SEO features, contact forms, and lead capture. However, it does come with a few cons, such as limited payment options – Square, Apple Pay, and Google Pay are the only accepted payment methods. 

Squarespace comes with marketing tools that make it easy to grow your email list as visitors come to your website. You can add capture forms to your pages and set up beautiful emails. 

Salesforce Commerce Cloud 

If you’re starting a small business and need a powerful eCommerce platform, Salesforce Commerce Cloud is the best choice. This solution has everything a small business needs to create and manage an online store, including a customer data warehouse, merchandising tools, and ad-targeting features. What’s more, it’s flexible and mobile-ready. That means you don’t need to worry about hiring developers or relying on third-party services. 

Salesforce Commerce Cloud also has robust reporting and analytics tools. Its marketing toolkit helps businesses find and craft engaging content that captivates customers. And its integrations with the Salesforce portfolio and CRM tools make it easy to integrate your sales and marketing processes across multiple sites. 

Wix 

Wix is an eCommerce platform that provides a host of features for a small business. The software is easy to use and has an intuitive drag-and-drop interface. The software also has an app market, which lets you buy and install apps to extend the functionality of your store. It is also flexible, allowing you to scale your store as your business grows. 

Wix has a wide selection of templates. There are over 800 templates available, including hundreds of eCommerce templates. The templates include an attractive design and prioritize branding and user experience. The software also offers a product zoom feature, which allows you to see the specifics of a product. In addition, you can upload up to fifteen product images per listing.