What is the impact of website load speed on conversion rates?
Impact of Website Load Speed on Conversion Rates.
Website Load Speed is the amount of time it takes for a web page to load on a browser, from the moment a user clicks on it until it completes loading. This is a huge issue for online businesses, because it affects not only how long visitors stay on your site but how likely they are to convert.
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Impact of Website Load Speed on Conversion Rates.
One of the easiest optimizations to make is your website’s load speed, because it impacts so many other aspects of digital marketing and e commerce. As we all know, if a visitor can’t find what they need quickly on your website, they’ll go elsewhere. This is why improving your website’s load speed is so important – it’ll boost conversion rates and keep your customers happy.
80% of Mobile Users Will Leave Your Website If It Takes More Than 5 Seconds To Load.
While there are many reasons why people will choose to leave your website, there’s no doubt that one of the biggest reasons is because it takes too long for the page to load. It’s the reason why Google recommends e-commerce websites to load under 2 seconds, and 74% of US mobile users will abandon a website if it takes more than 5 seconds to load.
40% of Websites Have Poor Page Loading Times.
While page load speed isn’t a conversion factor, it has an impact on how often users come back to your website and what they do after that. It also has an impact on your website’s bounce rate, which is the percentage of visitors who don’t click through to another page on your website after a single visit.
If your website doesn’t load quickly, visitors are more likely to leave and tell others about the bad experience they had with your website. And if you have a high bounce rate, that’s not only bad for your business, it’s also bad for your search engine rankings.
When a website is slow to load, it’s not just frustrating for visitors – it’s also a deterrent for potential customers, and you’ll lose out on potentially hundreds of thousands of dollars in sales.
What’s More, a fast-loading website will create a more polished and trustworthy user experience. It will be more streamlined, less cluttered, and easier to navigate. This can increase customer loyalty and improve your bottom line.
Getting to Know Your Customers.
How they use your website is crucial to understanding the impact of website load speed on conversions and revenue. This means looking at how long it takes to load your homepage, product category pages, checkout, login, and service pages.
Having the pages that matter to your customers loaded quickly is key to increasing conversions, so it’s best to focus on these parts of your website first and foremost.
In fact, research has shown that increasing your website’s speed by just a few seconds can boost your conversions by 7%. That’s a lot of extra revenue if your website brings in $100K a day!