What is the role of AMP in technical SEO?

AMP is an open-source initiative and format created by Google that speeds up the web experience on mobile devices. It is an alternative to Responsive Web Design (RWD) and can be used on any website that doesn’t already use RWD, enabling it to scale up or down depending on screen size.

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1. AMP is an important tool in technical SEO:

Whether you’re working on a brand new site or improving an existing one, AMP can be an invaluable tool for improving page load times and conversion rates. In fact, according to Forrester Research, AMP pages convert 20% better than regular HTML web pages.

2. AMP is not necessary for News SEO:

If you’re a content manager or marketing manager, then you may have heard of AMP. You probably also know about the lightning bolt icon that appears in search results when a page is AMP-built. Regardless of what you think, it’s important to understand that AMP doesn’t necessarily boost rankings for websites that use AMP technology.

3. AMP is not the answer to all performance issues:

When it comes to speed and performance, there’s no one-size-fits-all solution. This is especially true when it comes to web pages. That’s why it’s so important to test and optimize your pages for all platforms, including mobile.

4. AMP is not the answer to all monetization issues:

In addition to improving your website’s page load time and conversion rate, AMP can also help improve your overall ad visibility and revenue. It helps you keep ads from getting hidden behind other elements on your pages, so they’re more visible to users who are looking for that type of content.

5. AMP can be difficult to implement:

If you’re building a website with AMP technology, it’s essential to understand how to build your AMP pages correctly. Creating AMP pages with the proper syntax, request sizes, count, and request load order is crucial for ensuring your page is as fast as possible and optimized for conversions.

6. AMP is not the answer to all user-centric SEO:

If your website isn’t optimized for mobile or responsive, it can have significant effects on its user-centric metrics. That’s why it’s important to take a fresh look at your website and evaluate how you can optimize it for both mobile and responsive design.

7. AMP is not the answer to all indexing issues:

If you’re implementing AMP, it’s important to take the time to ensure that your pages are passing Google’s minimum quality criteria. That includes testing and optimizing for speed, using the correct code syntax, and following best practices for indexing.

8. AMP is not the answer to all user-centric optimization:

When it comes to indexing issues, AMP can be difficult to implement. Specifically, it’s harder to perform log analysis and internal link analysis on an AMP-served website, which can negatively impact your site’s core web vitals and user-centric metrics.