What is the role of structured data in on-site optimization?
Structured data, also known as schema markup, is a standardized code format that helps search engines understand what a page is about. It can be used to organize information about products, prices, user reviews, and more.
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Using structured data is essential to on-site optimization for SEO. It improves the quality of your content, helps you rank for more keywords and increases clickthrough rates on your website.
Google has endorsed the use of structured data, and it’s worth your time to implement it on your website. This is especially true if you want to qualify for rich results, which are a new type of organic search feature that embeds extra information like frequently asked questions and ratings alongside the standard blue link to your web page in SERPs.
How to do it?
There are a number of ways to structure your data on your website, but the one that Google recommends is JSON-LD. This is a simple-to-implement structured data format that doesn’t require you to change your existing HTML files.
How it benefits your site?
It helps you rank better for more relevant keywords and can help you qualify for rich results, which are a special type of organic search that embeds extra information like frequently asked questions, ratings, and reviews alongside the standard blue link to your web page.
Why it’s important?
It improves the quality of your content, increases clickthrough rates on your website, and increases your rankings in SERPs. It also improves your E-A-T (expertise, authority, and trust) score, which is what Google looks for when ranking web pages.
What is the difference between structured and unstructured data?
While both types of data have value, structured data is more quantitative and matches a set value. This makes it easier to store and analyze, as opposed to unstructured data, which is more qualitative, containing images, videos, text, etc.
How it benefits your site?
When you have a lot of data, it can be hard to keep track of it. You need a data management system, which can help you sort and organize it.
Moreover, it can provide you with useful insights into your customers’ preferences, which will allow you to improve your services and offerings.
In addition, you can easily integrate it with your email template. For example, email providers such as Gmail use it to display important information within their content in a more enhanced way.
How it benefits your site?
The most important benefit of using structured data is that it can help you rank better for more relevant keywords and can boost your clickthrough rates on your website. It also improves your E-A-T score, which is what Google looks for when assessing the credibility of your web pages.
Despite the benefits, structured data isn’t a ranking factor for Google. It doesn’t automatically qualify you for a Featured Snippet or a Sitelinks Sitebox, but it can increase your clickthrough rates and boost your rankings in SERPs. It’s also a great way to get your brand noticed in search, especially in competitive markets.