What is Title Tag in SEO? 

If you’re wondering what the title tag on your website is, you’re in luck. Fortunately, Google spiders understand a wide range of characters and numbers and can also discern context from other elements in the title. Use characters and punctuation to make your title tag clearer and more relevant to your content. 

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Page title 

One of the most important aspects of SEO is your page title. This should contain a few keywords that describe what the page contains. The title should not be too long but should be informative enough to draw the reader in. A well-written title can be up to 60 characters long. 

Unique title tag 

If you want to boost your SEO efforts, use a unique title tag for your website. Search engines like Google will appreciate unique content and make your site more memorable to potential users. Many websites use the title tag as link anchor text. This helps the Google bot understand the content of your website. 

Power words 

Choosing powerful words in your title tag is important for SEO. These words can increase your click-through rate. It’s important to remember that they shouldn’t be chosen randomly. Rather, try to choose words that will appeal to your target audience. 


While title tags only take up a small part of search engine results pages (SERPs), they have a big impact on search ranking. While there is no specific recommended length for the title, most search engines display the maximum number of characters allowed in a title tag. Google’s recommendations state that titles should be no longer than 70 characters, but publishers can use as many words as they need in the title tag. The remaining space can be used for branding your website. 

Avoiding ALL CAPS titles 

Avoiding ALL CAPS titles in SEO is important for a few reasons. First, search engines dislike them. Using all caps makes your title appear disingenuous. Secondly, the more capital letters you use, the more space they eat up in the search engine results. Google measures the length of meta titles in pixels. This means that any title that is longer than 600 pixels will be cut off mid-sentence. This means that all caps will only make the title tag shorter and harder to read. 

Google rewrites title tags 

Google has been cutting more text out of title tags, including boilerplate content, brand names, text in brackets, and keyword stuffing. This has reduced the SEO authority of the title tag, and it can even make it look goofy. SEOs should pay special attention to how their titles are rewritten and what factors contribute to high rewrite rates.