What is website architecture in terms of technical SEO?
Website architecture is the way that your pages are structured and linked together. It’s a key component of technical SEO, and it can help to boost your site’s search engine rankings.
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A good structure makes it easier for users to navigate your website, and it also sends link authority to high-priority pages. This is why it’s important to create a strong site architecture that satisfies both your visitors and search engines.
Optimizing Your Site for Mobile Devices: Today’s consumers want websites that are responsive and offer a mobile-friendly user experience. This can improve user experience, increase engagement, and drive more traffic from mobile searches. By applying technical SEO, you can make your website more mobile-friendly and accessible to users on all devices.
Creating a Consistent Design: As your website grows and expands, it’s important to maintain consistency in the navigation format, page layouts, and link displays across your entire site. Keeping these elements consistent will keep your users on your site longer and ensure that they can easily find the information they need.
Implementing Schema Markup: By adding schema markup to your website, you can add structured data to your pages that can help search engines understand their content and context. This can lead to more relevant and informative results in search engine results pages and improve your website’s visibility in organic searches.
Avoiding Broken Links: It is important to regularly monitor your site for broken links. Using a broken link checker tool and periodically removing or replacing broken links can improve your site’s user experience and search engine rankings.
Fixing Orphan Pages: Your website shouldn’t have any pages that aren’t linked to any other page on your site. These are known as orphan pages and can cause a lot of problems for your site.
Orphan pages are usually the result of poor website architecture. These pages may have no internal links or they’re several clicks away from your homepage. These pages are often difficult for search engine crawlers to find and index.
Having an orphan page on your website can have serious negative impacts on your rankings and search traffic. The only way to prevent this is by ensuring that each of your important pages has at least one internal link pointing to it from another page on the website.
A bad site structure can split the link equity of a page, meaning that Google will favor one page over the other. When this happens, you won’t be able to rank all of your top priority pages for the keywords that they are relevant for.
Fortunately, there are a few ways to avoid this problem: 1. Always create category pages and connect them to your blog posts and other interlinked pages with internal links. 2. Use a site map to create a logical structure for your site’s navigation.