What Questions Should I Be Asking to an SEO Company Before Hiring Them? 

If you are looking to hire an SEO company to get you to the top of Google, you will want to do your homework first. Aside from the obvious, you will need to know whether you are working with a reputable organization. 

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The best SEO companies have standardized processes and use a variety of tools to ensure you see the results you deserve. A reputable SEO company should have a comprehensive report on your website and offer a comprehensive analysis of its backlinks. You will also want to ask about their metrics. While it is unlikely they will have the resources to give you a full site analysis, you should at least know how many links they have pointing back to your website. 

An SEO company is only as good as its results. It is important to make sure you have a central point of contact and that you are informed about the process. Make sure you ask about the metrics for each component of the service. When in doubt, be skeptical of any SEO company that does not provide you with a detailed outline of your SEO plan, including a complete set of goals, objectives, and metrics. 

The SEO industry is crowded and competition for the title of “SEO” firm is fierce. You will want to make sure you are not wasting time and money by entrusting your web presence to a shady SEO firm. There are several indicators to look for, but the biggest question is how long you will be dealing with the agency. 

The best SEO agencies should be able to point to several measurable successes that are tangible and can be measured in real dollar terms. For example, a solid SEO will be able to generate a 5 to 15 percent growth in your business on a monthly basis. Good SEO is a long term investment that requires ongoing work. Some companies use shortcuts and cut corners that will not pay off in the long run. 

In general, the best SEO companies are those with the most experience. The best ones will not only have the best strategies, they will be able to demonstrate them in action with their own websites. This can be a great way to see how well they work in practice. Those in the SEO trenches are the experts and will be able to give you the answers to any questions you might have. 

The most basic tenets of search engine optimization include using the right keywords and optimizing your website for a variety of devices. Another essential for any SEO effort is the right kind of link building. Using the right kind of tactics can mean the difference between seeing your page one ranking and getting lost in the shuffle. To avoid a black eye with the search engines, make sure your link building efforts are not based on spammy techniques. 

One of the most effective SEO strategies involves a partnership between several teams. Using a tool like Scrapebox can be a good way to see if a particular link is legitimate.