What is Landing Page in SEO? 

In SEO, a landing page is a page designed to provide value and relevance. It should focus on ad text and provide useful information on the product or service. The objective is to persuade a user to make a purchase. The content on your landing page should be relevant to the ad text and provide a compelling call to action. 

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Splash pages 

Splash pages are used to draw visitors to a site. They can be a lot of fun and you can use HTML to create attractive splash pages. But you must be careful not to overdo the flash content and ensure that the page loads quickly. Flash takes a lot of bandwidth and may take a long time to load. If your visitors have slow Internet connections, they may be unable to view your splash page. 

Splash pages are also used to funnel visitors into various sections of a website. They can showcase new products or events that are soon to be released and create marketing momentum. In addition, they can include a contact form or a prominent disclaimer. For example, an online alcohol store may use a splash page to display its age restrictions and confirm that customers are of legal drinking age before allowing them to purchase alcohol. 

Click-through landing pages 

Click-through landing pages are a key element of a successful e-commerce website, where the primary goal is to convert visitors into customers. Such pages are packed with persuasive content that engages potential customers and builds your brand’s credibility. Moreover, an organized landing page shows that you take your customers’ needs seriously. Additionally, you can add testimonials and social proof that have been shown to increase conversions. 

One important feature to use in creating a click-through page is a strong call-to-action button. This will help potential customers to understand the value of your product. Using a call-to-action button will ensure that your page is easily accessible and easy to navigate. Furthermore, it is important to avoid incorporating links that might divert the visitor from the goal of buying your product. 


A call-to-action (CTA) is a crucial component of any landing page. It should be short, yet powerful enough to encourage website visitors to take the desired action. Getting a call to action right is crucial to the success of your marketing campaigns. It is important to choose a CTA that reflects the unique value proposition of your website and reflects the type of conversion you want to drive. 

For example, a website might have a button with text that says, “Submit Now!” – or it may have an image with a hyperlink. The key is to make the button stand out from the background and encourage visitors to take action.