What is on the Page in SEO?
One of the most important elements of search engine optimization is to make it easy for people to find the information they need. If information is difficult to find or confusing, searchers will likely skip the page. This is why it is important to prioritize information based on need, rather than nice to have. This approach is called the inverted pyramid.
(Searching in Google “SEO Expert“? Contact us today!)
Internal linking on-page is a powerful strategy to boost the ranking of your website. To get started, you should audit your main pages and identify interlinking opportunities. You can also link to other relevant content within your sites, such as blog posts and other pages. This way, you can create a structured internal linking scheme.
One of the most important components of an effective SEO campaign is a good meta description. These meta descriptions are short snippets of copy that appear on search results pages. They should be unique for each page of a website. According to a study by BrightEdge, the ideal meta description is between 120 and 150 characters long. It should explain the benefits of the page and highlight its differences from competitors. In addition, it should be written in an active voice.
Google understands that header tags are a very important part of a website, and that the titles of pages in its index should be readable and relevant. The header tags help the search engine determine the context of a page, and they help serve relevant results for users. Ensure that the title of your page matches your keyword, as otherwise, the search engine will have a hard time understanding the page.
While Google does not rank content based on readability, some search engines do. There are mathematical formulas that measure how well a page is read by humans. Using these scores can help you understand why your website may be ranked lower or higher in search results. The most commonly used algorithm is the Flesch-Kincaid readability test.
Structured data is data that is incorporated into web pages. Google offers rich results for pages that incorporate structured data. The Google Search Console has a structured data tab that can help you monitor whether your pages use structured data.