Choosing Which Category to Choose in Google Analytics For SEO Company
Choosing the right category in google analytics for a Seo company is a crucial part of any SEO strategy. The wrong category can lead to inaccurate statistics and ineffective optimizations. So, it is important to understand which category you should choose based on your business needs and the type of website you have.
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Identify the right business category by performing keyword research in Google Search Console or other online tools. This will help you get an idea of which keywords are bringing in traffic to your site and how competitive they are to target.
Another great way to find out which categories you should be focusing on is by looking at Google’s SEO report for your domain. This report is available in Google Search Console and it gives you a breakdown of the top organic search queries that your website ranks for.
The report also shows you the top searches that led people to your site. This will help you determine which keywords you should be targeting to improve rankings and boost conversions.
Analyzing these metrics can tell you which pages need to be optimized and what kind of content is converting well. You can even see how much revenue you are generating from your organic search and where you should spend your budget to optimize more.
Tracking bounce rates is an essential metric to understand how visitors are interacting with your website. A high bounce rate means that your pages are not providing enough value to your visitors.
Dwell time is another key metric that helps you understand how long your visitors are spending on a specific page before they leave. Having a low dwell time can mean that your visitors don’t enjoy your content or aren’t finding what they’re looking for.
Use custom dashboards to create a customized view of your website. This will help you make more informed decisions and avoid wasting time on the wrong data.
This will save you from sifting through tons of data and allow you to focus on the areas that really matter to your website. However, creating a custom dashboard isn’t something that is a strong suit of Google Analytics, so you may want to try out some of the many ready-to-use SEO dashboards that are available in the Google Analytics Solution Gallery.
If you’re not sure where to start, check out these 7 SEO metrics that can help you measure the success of your SEO efforts.
- Bounce rate and search exit percentage: This is an important metric to monitor because it gives you the opportunity to find out which pages have a higher number of users leaving after conducting an internal search on your site.
- Average time on page: This is a vital metric to understand because it shows how much time a visitor spent on a specific page and how many times they went back to that page.
- Device category: This is an important metric to understand because it gives you the opportunity to find out what types of devices are bringing in more visitors to your site.