What SEO Specialist? 

The qualifications of an SEO specialist vary, depending on the area of work they do. Some are self-trained, while others gain their skills through employment at an Internet company. Others take business or computing classes to further their education. Others may specialize in social media or public relations. Regardless of the type of training, many have worked in a search company or as a web developer. Other SEO specialists may pursue independent certification. 

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Job description of an SEO specialist 

An SEO specialist works to increase organic traffic for a website. This is done through on-page and off-page optimization. They also use social media strategy and viral marketing. Additionally, they study search engine trends and develop a strategy for gaining higher search engine rankings for a website. In addition to developing and maintaining quality content, SEO specialists may be involved in other aspects of website development, such as website design and site speed optimization. 

Aside from executing on-page SEO and analyzing SEO campaign performance, an SEO specialist may also work in marketing departments of medium to large companies. Depending on the company, SEO specialists may hold other titles, including SEO manager, SEO executive, SEO director, and SEO analyst. 

Education requirements 

Getting an education for a career as an SEO specialist is not difficult. You can take online courses that teach you the basics of search engine optimization. You don’t need to be a computer science major or have any advanced computer programming knowledge, but you should have some knowledge of HTML and CSS. Also, some basic knowledge of JavaScript is useful for implementing technical SEO optimizations. 

SEO is an ever-evolving field. As such, an SEO professional needs to keep up to date on new tools and skills. Additionally, an SEO specialist needs to have the right soft skills and a sense of the digital landscape. These include critical thinking, strategic thinking, interpersonal skills, and attention to detail. 

Career options 

If you’re interested in a career in search engine optimization, there are many options for you. If you’ve got a strong grasp of search engine algorithms and ranking factors, you may want to consider becoming a marketing analyst. This role entails tracking the performance of existing initiatives and identifying opportunities for new ones. You’ll also be required to write reports and generate forecasts based on the data collected. On average, marketing analysts earn $52,176 per year. Qualifications in business analysis, strategy, and market research can also help you get a job in this field. 

Although it’s not a requirement, SEO specialists often hold a bachelor’s degree. Some earn a degree in communications, while others earn degrees more aligned with their chosen career. 


An entry-level SEO specialist can ask for a salary of around $42K. Although this salary varies a lot, it is possible to earn this much by working a few hours a week for a year. As an SEO professional, you may want to consider specializing in a particular area to increase your salary. You can find these positions on Digital Media Jobs. These positions have higher salaries than other types of jobs. 

SEO specialists spend a significant amount of time conducting research. They keep track of the latest algorithm updates and make recommendations that can increase their clients’ website rankings. They also review site architecture, navigation, and content to make sure they are optimized for search engines. Additionally, they conduct keyword research and optimize existing content, and plan for future content.